How to Use Guest Blogging in 2020

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Ever since Matt Cutts published a piece of writing in 2014 about the “decay” of guest blogging, people have just about assumed that guest blogging is dead.

Even though Matt Cutts was mainly addressing guest blogging being abused as a link building tactic at the time, many of us agreed that guest blogging isn’t just dead for link building, except for other purposes also . Is guest blogging really dead, though?

I have been guest blogging for five years now, and I’ve noticed a pointy and steady decline within the results i buy from guest posts; a couple of years back, I can easily get many visitors from the author bio of my guest post on a mean blog.

Not anymore! it's now a struggle to urge 20 visits from a guest post on a status blog. Does this mean that guest blogging is dead? Not necessarily.

Guest Blogging Has Evolved

Step 1: Find the proper Blog
Many people wrongly assume that each one guest posts are equal. they're not. A guest post on a site with 1,000,000 monthly readers has more potential than a guest post on a site with hundred monthly readers.

A quick check out ThePennyHoarder.com, one among the sites from my examples above, show that the location has 1.9 million active followers at the time of scripting this article (this includes Facebook fans, Twitter followers and email subscribers).

The site also gets around 2 million unique visitors monthly. In other words, it isn’t just another blog from my friend who wants me to contribute a guest post. it's a true , authoritative blog with tons of readers.

Don’t get me wrong, there’s nothing wrong with writing for your friend’s blog. However, if you would like to urge results from your guest blogging efforts you would like to form sure that the blogs you’re targeting have tons of readers.

My guest post for The Penny Hoarder ended up getting shared over 2,600 times, and therefore the link back to my website within the bio resulted in many subscribers to my blog.

Another example is my guest post on JeffBullas.com. JeffBullas.com has many thousands of monthly readers. It doesn’t have the maximum amount readers because the Penny Hoarder, but it publishes significantly less content. As a result, my guest post there got more exposure and resulted in over thousand visitors the month it had been published.

One thing all the blogs I utilized in my examples have in common is that they're very fashionable blogs. As a result, my guest posts on these blogs were read by tens of thousands of individuals .

Step 2: Ensure Relevancy between Your Blog and Your Target Blog
Once you’ve established the blog you propose to guest post on, subsequent step is to determine relevancy between your blog which blog.

Just because a blog has many readers doesn't mean you’ll be ready to get their readers to concentrate to you; if you run a marketing blog and choose to guest post on a sports blog, you'll get little results regardless of how big that sports blog is.

If you’re guest blogging for a totally unrelated blog, you'll increase your chances of success by linking the subject of your host blog and therefore the topic of your blog.

For example, as someone who owns an article blog, if I wanted to write down a guest post for an android blog, albeit the blog is totally unrelated to my blog, I can still ensure guest blogging success by writing a piece of writing titled “20 Writing Apps for Android Users.”

This way, a segment of the blog’s readers who are writers, or who have an interest in writing, will like my article and that i can get a number of them to go to my blog.

Usually, it’s best to only guest post on blogs that are associated with yours but, just in case you've got a chance to guest post on a much bigger blog, confirm there’s relevancy between the subject of the blog and therefore the topic of your blog.

Step 3: Make Resource Articles a Priority
Of recent, I’ve gotten the foremost results from my guest posts that were resources. I’m unsurprised , because I’ve had great experience with resource content on my blogs also .

The average resource article on my blog can rise up to 10,000% more views compared to the typical article on my blog, so I wasn’t surprised to ascertain resource articles perform rather well as guest posts.

Resources work because they provide people reading your article the answer they have rather than tips. As a result, they get more shares, links, and traffic. Here are good samples of resources in several niches.

Here are signs that your content may be a good resource:


  • Instead of giving people tips, a resource gives them resources that creates it instantly possible to implement those tips
  • A good resource is extremely specific. It focuses on providing solution to only one problem
  • It gives people tons of options. The more options the better; a resource that features 30 items is typically preferred to a resource that features 2 or 3 items. On my blogs, resources that include tons of options usually get more shares than resources that include fewer options

To ensure that more people like and share your resource, it also helps to incorporate additional information which will help people choose which of your resource is best for them. Don’t just give them an inventory . Give them information that creates it easy for them to make a decision what to try to to together with your list.

Step 4: Create a Content Upgrade to Accompany Your Resource
To really enjoy your guest posts, confirm you accompany them with content upgrades. A content upgrade are some things extra you present to readers of your content, which is said to what they only read, usually in exchange for his or her email address. Brian Dean goes into details on how content upgrades add this text .

Usually, your content upgrade are often a PDF version of your resource, or a checklist, or something else almost like your guest post. it's important that it's relevant, though.

I introduced the content upgrade after the conclusion of my article, and before my author bio. This particular content upgrade has thus far resulted in over thousand visitors, so it’s a huge success.

Conclusion
What is working for you in terms of guest blogging? Kindly allow us to know by commenting below.

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