Massive review of SEMrush: 2020

Here at IMPACT, we always have our ears to the bottom listening for the distant rumbling of subsequent useful gizmo which will improve the way we do digital business -- especially when it's to try to to with keyword research, SEO best practices, link building, website health, and keeping a watchful eye on our competitors.


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Fortunately for us (and you), SEMrush is an expansive tool that covers all of these facets and more.

In fact, there's such a lot to SEMrush that covering all of it might take a minimum of a full day of reading.

So, for the sake of brevity, we'll discuss a number of the key features and tools that we use the foremost often.

Featured tools of SEMrush

Below, you will find list of the foremost common SEMrush tools we use regularly to assist us in our marketing efforts.

Keyword research

We first turned to SEMrush with high hopes that it could help us better identify and target new keywords we’d wish to rank for also as show us keywords our clients' websites were already ranking for.

SEMrush has many tools to assist users research keywords and blog article topics. From the new Keyword Magic tool, to the subject Research tool, to the Organic Research tool, you're sure to find a plethora of keywords to create content around for years to return .

Keyword magic tool

This is probably my favorite keyword research tool within the SEMrush suite. In fact, it's my favorite keyword research tool period.

With over two million keywords in its data base, you're bound to find plenty of keywords for your business.

You can also create up to 50 target keyword lists if you're helping multiple clients or if your business has many facets.

Simply type in ANY keyword (although i like to recommend typing during a short tail keyword) and you will get instant results.

semrush keyword magic tool results

I did a fast look for "content marketing" to ascertain what keywords i'd want to pursue.

As you'll see, from a fast search I can review over 116,380 keywords containing "content marketing".

I get helpful data such as:


  • Long-tail keywords to pursue
  • Average monthly volume of searches
  • A trend graph
  • Keyword difficulty
  • CPC (average cost to advertise for the keyword)
  • Competition for entering Adwords auctions
  • Number of SERP Features found for the keyword

You can also see a table to the left helping break down commonly used keywords related to "content marketing." Like over 880 searches contain the word "strategy."

You also have the choice to see the "questions" box which can offer you all the who, what, why, when, where, and the way questions people type certain that keyword.

Now, all those results are often overwhelming and hard to parse through. Simply add a check the box next to the keywords you discover valuable and you'll send them to the Keyword Analyzer tool for future use.

Keyword Analyzer tool

The keyword analyzer tool allows you to further explore up to 1,000 selected keywords of your choosing.

From here you can:


  • segment keywords further for analysis
  • export them to a spreadsheet
  • send them to other tools just like the position tracking tool.

semrush keyword analyzer tool-min

Position Tracking tool

Once you've found out the keywords you actually want to trace (whether you have already got pages targeting them or you're planning on creating some), you'll be wanting to feature them to the position tracking tool.

Here you get weekly updates on how you and your competitors are ranking for those keywords.

Another really cool feature is it'll show you all the varied SERP Features the keyword is triggering and who has those SERP Features.

You can review the precise pages you're ranking for those keywords to ascertain if they have improvement.

You can stalk your competitors' landing pages to ascertain what they're doing to assist you get new ideas for your pages.

And one among my favorite features of the Position Tracking tool, especially if you are a local business, is you'll Geo target those keywords to ascertain how you're doing at an area search level instead of believe your national rankings.

semrush position tracking tool-min


Domain Overview tool

With SEMrush, you don’t need to stop at researching new keywords. you'll also learn plenty of data about your own website including keywords you already rank for.

Oftentimes, you'll not even realize a number of the keywords that are bringing traffic to your site, or the quantity of traffic those keywords are bringing you.

To gather information about your own domain, simply enter your root domain into the Domain Overview tool.

semrush domain overview tool-min


Before moving on, one thing that ought to be noted is that in SEMrush’s domain overview of a site, where it shows your monthly traffic, those numbers don't accurately reflect your site’s total monthly traffic.

Rather, it’s giving organic and paid search traffic from keywords that SEMrush has in its database of 120 million keywords. They use an algorithm to estimate your monthly traffic supported number of keywords, position of keywords, and average CTR of these keywords.

Your website traffic could also be much higher once you calculate in direct traffic, social media traffic, and traffic from email campaigns.

With that said, let’s take a glance at a number of the amazing metrics SEMrush offers in their domain search once you type in your website address:


  • An overview of the quantity of traffic that keywords known to SEMrush are bringing to your site through organic traffic.
  • The amount of traffic you would possibly be bringing in with paid search.
  • Number of backlinks from referring domains
  • Visual representations of sources for organic and paid keywords.
  • A graph showing traffic by organic and paid sources over time (can choose 1 month, 6 months, 1 year, 2 years, or all time).
  • The top 5 organic keywords that are bringing traffic to your site. you'll click into this section for plenty more analytics (more on these metrics below).
  • A graph showcasing organic position distribution, e.g., what percentage of your keywords rank within the top 3, what percentage rank in positions 4-10, 11-20, etc. up to the highest 100 results.
  • Who, supported traffic and overlapping keywords, are your top organic competitors. Many of the competitors listed might not even be ones you knew about. More on the organic competitors later.
  • A graph showcasing a competitive position map supported number of keywords and organic search traffic
  • A chart showing the highest paid keywords bringing traffic to the location (can be expanded to look at a full report for more metrics
  • A graph showing paid position distribution of the keyword ads you target.
  • A chart showing your main paid competitors (top 5 are displayed. More info are often gathered by clicking into the chart).
  • A graph showing your competitive positioning map relative to what percentage paid keywords you, and your competitors are targeting also as traffic brought in from PPC keywords.
  • A sampling of a number of your PPC ads
  • Some of the backlinks that ask your site, what those sites are and therefore the anchor text and URL that those backlinks link to.
  • The top anchor texts utilized in backlinks bringing referring traffic to your site.
  • Referring domains that are driving traffic to your site sorted by those with the foremost backlinks pointing to your webpages.
  • You hottest indexed pages that are back-linked by other domains.

And remember, all of this information is simply an summary of the metrics.

To learn more about each set of knowledge , you merely click on whatever metrics interest you to look at full reports.

While we’re not getting to get into every possible metric point (we don’t want to spoil your future exploration with SEMrush), we'll discuss a number of people who we use most often .

Organic Research tool

In the Organic Research tool you'll learn tons about the keywords you, or your competitors, currently rank for.

In the Overview tab, you get a pleasant graph showing your keyword growth over time. you'll change this graph to point out all top 10 page results, top 5 page results, top two page results, first page results, and even top three results.

organic research overview

In the Positions tab, you get an entire table of ALL the keywords you currently rank for within the top 100 results.

organic research positions-min

Here we will see a full set of keywords that SEMrush has information thereon is bringing traffic to an internet site .

By default, SEMrush lists the keywords so as of these bringing the very best volume of monthly traffic. However, other data points are often wont to sort the keywords such as:


  • Position the keyword has for organic search results with an arrow showing the previous position.
  • The difference in position gains or losses compared to the last crawl.
  • The estimated number of monthly searches for that keyword.
  • The Cost Per Click to advertise for the keyword.
  • The URL page the keyword is related to .
  • The CPC average.
  • The competitive density of the keyword for those wishing to advertise for it.
  • The total number of indexed URL’s that contain the keyword
  • Trends over time by popularity of searches
  • The SERP, or snapshot of the primary page of leads to an enquiry engine.
  • And when the keyword’s data was last updated.

Note: It can take SEMrush several weeks to recrawl a keyword during this tool. If you are looking for more up-to-date information, move the keyword to the Position Tracking tool.

Checking out this feature may be a good way to ascertain precisely the keywords that are bringing you traffic, and the way much of your total traffic they’re bringing. Oftentimes you'll even find keywords that are performing very strongly for your site that you simply weren't previously conscious of , allowing you to retarget those keywords for better efficiency.

Keyword Gap tool

Another awesome tool found within Domain Overview is that the Keyword Gap tool. ­

The Keyword Gap tool really helps you see how your website stacks up against others in your space that are targeting a number of an equivalent keywords as you.

semrush keyword gap tool-min

You can enter up to 5 websites at a time, but i like to recommend it is best to start out with head-to-heads of your website vs a top competitor.

What you will get with the Keyword Gap tool is (by default) an inventory of keywords both you and your competitor(s) have in common. you will get to ascertain your ranking for the keyword vs their ranking.

You'll also get information like volume, difficulty to rank for, CPC, and Adwords competition.

Another way to use the tool is to vary the Venn diagram between the websites so you'll check out keywords your competitor has that you simply don't rank for in the least .

Use the Keyword Gap tool to seek out keywords you rank for below your competitor and make changes to those pages to enhance your rankings.

Or search for keywords they need that you simply don't and scrape for brand spanking new content ideas.

Website review tools

If you're eager to skills well your website and website copy is performing, SEMrush features a whole suite of tools for these sorts of metrics.

Site Audit tool

As if having the ability to see out all of your keywords, your competitors' keywords, and therefore the amount of traffic you’re bringing in isn’t enough, you'll also run a site audit in SEMrush to ascertain if there’s any problems occurring together with your site which will hinder it’s performance.

semrush site audit-min

In the image above we will see a client of ours' website is scoring a reasonably decent 79%.

But that does not mean there's not room for improvement.

We've got a minimum of 6 errors, 388 warnings, and 1,245 notices we will review to enhance performance.

Backlinks Analytics tool

Backlinks are still one among the foremost important signals to look engines to assist them determine the standard of pages.

While the copy itself remains the foremost important metric, search engines look to ascertain how people and websites feel about the standard of the content.

Think about it, you would not link to a page that held zero value for your audience to follow. Why would you send them somewhere that did not help them further.

Instead, you'd link to high-quality content that might be valuable for them to read.

In the Backlink Analytics tool, you'll review the entire backlinks to your (or a competitors website), which pages are being linked to, where those links are coming from, and the way your total backlinks are growing over time.

semrush backlink analytics-min

Remember, you'll also use this tool to see out where your competitors are becoming links from and use these as opportunities for outreach.

Backlink Audit tool

So now that you simply skills many backlinks you've got and which domains are linking to your pages, how well are you able to trust those links?

Are they from reputable sources?

Do you have a bunch of links from toxic sources pointing to your website?

Even though you'll haven't created the incoming link yourself, too many toxic backlinks that haven't been disavowed makes Google think you do not practice good housekeeping.

Toxic backlinks can hurt the reputation of your own site, so you'll be wanting to review your backlinks and disavow highly toxic links.

Use the Backlink Audit tool to comb through your list of toxic backlinks.

semrush backlink audit tool-min

Rating for SEMrush

All in all, SEMrush is a tremendous tool which will provide an overabundance of data for anyone looking to optimize their website, find the foremost profitable keywords to focus on , and/or uncover a lot of information about their competitors.

From what we’ve studied (and hopefully you'll now see for yourself) SEMrush is definitely the simplest SEO keywords tool available on the market right supported the immense amount of data and metrics available for view.

However, SEMrush might not be best for the casual user because it can take quite little bit of time getting comfortable with finding all of the useful data one can compile to enhance their site and keyword strategy.

Fortunately, SEMrush offers plenty of resources within the sorts of whitepapers, a comprehensive FAQ page, video tutorials, and regular webinars for users of all skill levels. And their support team offers detailed, helpful answers during a timely manner.

For us here at IMPACT, we easily give this amazing tool 5 out of 5 stars and can be using it for ourselves, recommending it to our clients, and recommending it to anybody who asks us about it. It really is that awesome.

With all of that said, there's still one question to deal with ...

How much does SEMrush cost?

With SEMrush there are different plans to think about counting on the dimensions and scope of your SEO keyword strategy you would like to implement.

semrush pricing plans

SEMrush Pro: $99.95/month

Includes:


  • 10,000 results per report
  • 3,000 reports per day
  • 5 projects
  • 500 keywords to trace 
  • 100,000 pages to crawl
  • 5 scheduled PDF reports

SEMrush Guru: $199.95/month

Includes:


  • 30,000 results per report
  • 5,000 reports per day
  • 50 projects
  • 1,500 keywords to trace 
  • 300,000 pages to crawl
  • 20 scheduled PDF reports
  • Branded PDF reports
  • Access to historical data

SEMrush Business: $399.95/month

Includes:


  • 50,000 results per report (for each of 4 users)
  • 10,000 reports per day (for each of 4 users)
  • 200 Projects
  • 5,000 keywords to trace (1,500 per user)
  • 1,000,000 pages to crawl (300,000 per user)
  • 50 scheduled PDF reports (for each of 4 users)
  • Branded PDF reports
  • Access to historical data
  • Product listing ads
  • Multi-user management

SEMrush plan deals

And in fact if you comply with pay annually instead of monthly, you'll expect to ascertain additional savings.

SEMrush Annual Pro Plan: $999.36
SEMrush Annual Guru Plan: $1,999.44
SEMrush Annual Business Plan: $3,999.36

As great as SEMrush may sound, you almost certainly would really like to offer this tool a touch hands-on demonstration and tinkering to ascertain if it really may be a good fit your company.

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